I'm Phil Craig, a product architect 1 and technologist 2 from Sydney, Australia.
I guide organisations through the full development lifecycle, analysing what matters to users and stakeholders, prototyping possible solutions, and using lean-agile approaches to help them deliver better digital products, faster.
I also provide website and technical support services through my agency, Digital People.
Quotes
Technology is certainly disruptive. In many instances, it makes the fundamental aspects of my life more arduous.
aftermath.siteAnything I ship to my personal domain ... is made using IDD: impulse driven development.
Same.
blog.jim-nielsen.comgomakethings.comI prefer a web of hand-laid bricks placed by skilled masons. The industry wants poured, stamped concrete. I want a web of bespoke suits. The industry wants mass-produced fast-fashion.
Notes
There's been another round of Tailwind criticism, this time from Tero, Jeremy, Heydon and Chris.
Definitions
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Digital architect - a professional who plans, designs and guides the construction of digital solutions.
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Technologist - a skilled professional whose primary focus is on the practical application of engineering and technology to real-world problems.