Tiny But Loud

I'm Phil Craig, a product architect and technologist from Sydney, Australia.

I help teams create better digital solutions, faster. I improve what is being built, and the tools and processes that are used to build it.

I work across the full product lifecycle, analysing what matters to users and stakeholders, prototyping possible solutions, and using lean-agile approaches to deliver products that delight customers and unlock value.

I'm available for short- or long-term consulting engagements, please get in touch.

Get in touch

Notes

25 Feb 2024
Tailwind isn't bad, you're just using it wrong

There's been another round of criticism of Tailwind, this time from Tero, Jeremy, Heydon and Chris.

Quotes

28 Mar 2024
One endless meeting

the hard work should never be the bureaucracy, it should be designing things and solving technical problems.

robinrendle.com
27 Mar 2024
The case for design engineers

The creative process is not an assembly line. Complications and in-process revisions are something to be embraced, not feared, because they are an inherent part of making.

blog.jim-nielsen.com
19 Mar 2024
The anti-economy

Our economy isn't one that produces things to be used, but things that increase usage — and the result is the public decay of creativity and innovation.

www.wheresyoured.at